美股詳情

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耐克

39.48

-1.2700-3.12%

盤後：39.540.0600+0.15%19:59 EDT

成交量：4,152.50萬

成交額：16.41億

市值：583.59億

市盈率：18.80

高：39.87

開：39.52

低：39.03

收：40.75

52周最高：79.51

52周最低：38.86

股本：14.78億

流通股本：11.77億

量比：1.86

換手率：3.53%

股息：1.63

股息率：4.13%

每股收益(TTM):2.10

每股收益(LYR):2.10

淨資產收益率：22.14%

總資產收益率：6.97%

市淨率：3.93

市盈率(LYR):18.80

資料載入中...

總覽公司新聞資訊公告

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分析-在中國市場應對完折扣問題後，耐克仍需贏回消費者

分析師擔憂耐克「戰略失誤」

耐克中華區新帥申凱希的首個「重拳」：砍掉中國內地線上經銷商！

美股異動丨耐克跌超3%，花旗預期轉向在線DTC策略將導致在華市場份額流失

異動解讀｜耐克盤中下跌3.03%，宣佈明年起清退中國數千家線上經銷商

失去耐克，代理商「大王」滔搏何去何從

耐克股價下跌2%。

耐克推出改革方案，重整深陷困境的中國業務

环球市场播报

新消費派 | 耐克「精簡」線上渠道重掌定價權？

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23:26","pubTimestamp":1784820393,"startTime":"0","endTime":"0","summary":"7月22日，耐克盘中下跌3.02%，报40.935美元/股，成交额2.31亿美元。消息面上，耐克正式宣布自明年1月起全面切断与中国市场数千家线上第三方经销商的合作关系，线上销售将集中至天猫、京东、抖音官方旗舰店及Nike官网和App。中国是耐克全球第三大市场，但已连续两年销售下滑。受此影响，耐克最大中国经销商滔搏港股盘中暴跌近30%创历史新低，其耐克线上销售占总收入约22%，涉及金额约56亿元人民币。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653742002","title":"耐克預計本財年毛利率小幅提升。","url":"https://stock-news.laohu8.com/highlight/detail?id=2653742002","media":"智通财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653742002?lang=zh_tw&edition=fundamental","pubTime":"2026-07-23 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15:54","pubTimestamp":1784793240,"startTime":"0","endTime":"0","summary":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　2026年7月22日，港股开盘的钟声还未散尽，滔搏的股价便一头扎了下去。　　一切只因为盘前的一纸公告——滔搏确认收到耐克正式通知，自2027年1月1日起，其在中国内地的耐克产品线上平台销售将全面终止。截至2026年2月28日的财政年度，来自耐克产品线上平台销售的收入贡献约占滔搏总收入的22%。按照滔搏该财年257.4亿元的总营收计算，涉及金额约56亿元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/s/2026-07-23/doc-iniiusma7842856.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4558","LU0786609619.USD","BK4534","IE00BFXG0V08.USD","BK4561","LU0310800965.SGD","LU1267930227.SGD","STYL","BK4566","LU0792757196.USD","BK4581","LU0029864427.USD","LU0889566641.SGD","BK4585","LU1267930573.SGD","LU1267930813.SGD","BK4533","IE00BYQQ9H92.USD","LU0128525929.USD","LU0052756011.USD","BK4588","BK1114","LU0128525689.USD","NKE","LU0310800379.SGD","BK4146","LU0823411888.USD","06110","LU2098885051.SGD","LU1303367103.USD","LU0708994859.HKD","BK1512"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653771450","title":"【券商聚焦】國信證券維持滔搏(06110)優於大市評級 指耐克線上終止短期承壓","url":"https://stock-news.laohu8.com/highlight/detail?id=2653771450","media":"金吾财讯","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653771450?lang=zh_tw&edition=fundamental","pubTime":"2026-07-23 14:51","pubTimestamp":1784789469,"startTime":"0","endTime":"0","summary":"金吾财讯 | 国信证券发布研报指，滔搏 发布内幕消息公告，收到耐克正式通知，集团在中国内地的耐克产品线上平台销售将于2027年1月1日起全面终止。该业务占滔搏总收入比例约22%，此前传闻落地，预计将对公司短期业务造成重大负面影响。该调整主要基于主力品牌收入预测下调及销售费用率因规模效应减弱而上调。维持其“优于大市”评级，后续重点关注与耐克线下合作的具体安排、其他品牌增长对冲效果及消费复苏进展。","market":"sh","thumbnail":"https://static.szfiu.com/news/20250109/MjJmNDVlM2IxNTc1MzAyMDFjYTFhODQyNzEzMTQ0NzU5OA==.jpg","type":0,"news_type":0,"thumbnails":["https://static.szfiu.com/news/20250109/MjJmNDVlM2IxNTc1MzAyMDFjYTFhODQyNzEzMTQ0NzU5OA==.jpg"],"rights":null,"property":["rate"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"1986588","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["KCE","NKE","06110","002736"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653991227","title":"分析-在中國市場應對完折扣問題後，耐克仍需贏回消費者","url":"https://stock-news.laohu8.com/highlight/detail?id=2653991227","media":"路透中文","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653991227?lang=zh_tw&edition=fundamental","pubTime":"2026-07-23 06:01","pubTimestamp":1784757664,"startTime":"0","endTime":"0","summary":"分析师普遍认为，耐克大中华区总经理凯茜·斯帕克斯本周宣布的措施，将有助于这家运动服饰巨头解决其第三大市场中泛滥的折扣现象和品牌价值侵蚀问题。耐克一位发言人表示，公司预计在中国的业务进展将分阶段实现，并补充说，在采取措施限制折扣后，过去两个季度公司的线上正价销售额已出现回升。耐克报告称，2026财年其在中国市场的总销售额为58.5亿美元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260722:nL4S43O2EH:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["BK4534","LU1303367103.USD","BK4533","IE00BFXG0V08.USD","LU0310800965.SGD","BK4585","BK4146","LU0823411888.USD","LU1267930573.SGD","IE00BYQQ9H92.USD","LU0792757196.USD","LU0128525689.USD","LU0029864427.USD","LU2098885051.SGD","BK4561","BK4588","LU0708994859.HKD","LU0128525929.USD","LU1267930227.SGD","LU0310800379.SGD","BK4558","BK4581","LU0889566641.SGD","NKE","BK4566","LU0052756011.USD","STYL","LU1267930813.SGD","LU0786609619.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1131128645","title":"分析師擔憂耐克「戰略失誤」","url":"https://stock-news.laohu8.com/highlight/detail?id=1131128645","media":"投资观察","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1131128645?lang=zh_tw&edition=fundamental","pubTime":"2026-07-23 00:12","pubTimestamp":1784736754,"startTime":"0","endTime":"0","summary":"关注耐克的分析师对其在中国整合线上销售渠道的举措表示怀疑。该公司周三表示，将切断与大部分销售其产品的第三方电商平台合作，将销售集中至国内约十家顶级电商平台以及耐克自有的中文网站和应用程序。\n法国巴黎银行分析师洛朗·瓦西列斯库认为：“终止这一重要销售渠道的决定，在我们看来是一个战略失误。”花旗集团分析师则称此举为“极端且冒险的策略”，并表示这“为其他品牌抢占市场份额打开了大门”。\n在标普500指数大致持平的情况下，耐克股价近日下跌约2%。过去一年中，该公司股价已累计下跌约44%。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU0128525689.USD","NKE","BK4561","LU1303367103.USD","LU0310800379.SGD","BK4585","IE00BFXG0V08.USD","BK4581","BK4534","LU0823411888.USD","LU0792757196.USD","LU2098885051.SGD","BK4566","LU1267930813.SGD","LU0310800965.SGD","LU0889566641.SGD","IE00BYQQ9H92.USD","LU0708994859.HKD","LU0128525929.USD","LU0052756011.USD","BK4588","LU0029864427.USD","STYL","LU0786609619.USD","LU1267930227.SGD","BK4533","BK4146","LU1267930573.SGD","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653761994","title":"耐克中華區新帥申凱希的首個「重拳」：砍掉中國內地線上經銷商！","url":"https://stock-news.laohu8.com/highlight/detail?id=2653761994","media":"时代周报","labels":["executive"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653761994?lang=zh_tw&edition=fundamental","pubTime":"2026-07-22 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22:05","pubTimestamp":1784729105,"startTime":"0","endTime":"0","summary":"耐克在中国内地的线上销售体系将迎来一次深度调整。滔搏、宝胜国际于7月22日相继宣布了将于2027年1月1日正式失去耐克产品线上平台销售权的消息。其中，作为耐克在中国内地最大的零售合作伙伴，滔搏对耐克的依赖显然更深，公告显示，公司来自耐克产品线上平台销售的收入贡献约占集团总收入的22%。事实上，滔搏近两年经营压力不可小觑，公司营收、净利连降，门店也逐年减少。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202607223817698831.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202607223817698831.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4533","BK4561","BK1512","BK4581","06110","BK1114","LU0310800965.SGD","STYL","BK4585","BK4588","BK4558","LU0029864427.USD","LU1303367103.USD","LU0889566641.SGD","LU1267930813.SGD","LU0792757196.USD","LU0128525689.USD","BK4566","LU0128525929.USD","LU2098885051.SGD","LU0786609619.USD","LU0708994859.HKD","LU0052756011.USD","IE00BFXG0V08.USD","BK4534","IE00BYQQ9H92.USD","LU0310800379.SGD","LU1267930227.SGD","BK4146","LU1267930573.SGD","LU0823411888.USD","NKE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653658207","title":"耐克股價下跌2%。","url":"https://stock-news.laohu8.com/highlight/detail?id=2653658207","media":"智通财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653658207?lang=zh_tw&edition=fundamental","pubTime":"2026-07-22 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日起，耐克将切断中国市场绝大多数线上第三方经销商渠道，以期扭转在华连续两年营收下滑局面。　　耐克正在重整陷入困境的中国业务。中国市场曾是耐克最稳固的增长引擎之一，但连续两年销售下滑，如今成为集团问题最突出的区域业务。今年春季，首席执行官埃利奥特希尔任命她执掌耐克中国业务，交由她负责市场扭亏工作。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/usstock/c/2026-07-22/doc-iniisxzy4663454.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["LU0029864427.USD","LU0310800379.SGD","IE00BYQQ9H92.USD","LU0052756011.USD","LU2098885051.SGD","BK4585","LU0708994859.HKD","BK4561","LU0128525689.USD","LU0310800965.SGD","BK4588","LU0786609619.USD","NKE","LU0792757196.USD","LU1267930813.SGD","BK4558","LU1303367103.USD","LU0889566641.SGD","BK4533","BK4146","BK4581","LU0128525929.USD","IE00BFXG0V08.USD","BK4534","LU1267930227.SGD","STYL","BK4566","LU1267930573.SGD","LU0823411888.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653752122","title":"新消費派 | 耐克「精簡」線上渠道重掌定價權？","url":"https://stock-news.laohu8.com/highlight/detail?id=2653752122","media":"新华财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2653752122?lang=zh_tw&edition=fundamental","pubTime":"2026-07-22 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