Target 'Deeply Sorry' for Halloween Costume Critics Say was Racist

Dow Jones
Yesterday

1005 ET - Target issues an apology and says it has stopped selling a children's Halloween costume after receiving widespread criticism over the design. The product--sold as the "Kids' Glows Under ‌Blacklight Circus Clown Halloween Costume"--featured an orange-and-black clown outfit, black gloves and a dark face covering with an exaggerated smiling mouth. Critics said the features, in addition to a promotional image that appeared to show a Black child modeling the costume, closely resembled racist caricatures historically associated with blackface and minstrel performances. "As a company, we know we got this wrong, and we are deeply sorry," Target says. "The costume is offensive and should never have been part of our assortment," the retailer's statement continues, adding: "We know this is especially hurtful for our Black guests, team members and partners." Target shares fall 4.5%.

 

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