POP MART (09992) continued its upward momentum, climbing more than 4% in early trading, with shares last up 3.96% at HK$154.90, reflecting robust trading volume of HK$2.219 billion.

The surge follows the company's interim results announcement, which showed revenue of approximately RMB 17.2 billion for the first half of 2026, a year-on-year increase of around 24%, while net profit attributable to shareholders reached roughly RMB 5 billion, up about 10% from the prior year period.

During the interim results conference call, CEO Wang Ning revealed that the group will launch a share repurchase program ranging from no less than RMB 2 billion to no more than RMB 5 billion over the next six months, marking the company's first-ever announcement of such a buyback initiative during an earnings call.

Notably, management has designated 2026 as a "year of adjustment," prioritizing enhancements to operational health and reinforcing the strength of the brand. This year, the company is integrating its four major regions into a unified middle platform, strengthening collaboration between headquarters and local teams. For its overseas stores, the focus has shifted from quantity expansion to prioritizing quality and single-store efficiency, alongside initiatives to upgrade existing outlets, develop overseas manufacturing facilities, and build local warehousing and logistics infrastructure.

Analysts at Western Securities believe the company's overseas adjustment strategy is becoming increasingly clear. Once organizational, supply chain, and localization capabilities are fully refined, the firm expresses optimism about the long-term growth prospects of POP MART's global business.