Shiyue Daotian (09676) has announced its interim results for 2026, reporting revenue of approximately 3.814 billion yuan, a year-on-year increase of 24.5%. Gross profit climbed 4.4% to about 696 million yuan, while net profit surged 35.4% to roughly 157 million yuan. Adjusted net profit for the period stood at approximately 209 million yuan.
According to the company's statement, the revenue growth is primarily attributed to its deep cultivation of existing product categories alongside continuous innovation. By closely tracking consumer trends and adhering to the principles of healthy and safe eating, the company has broadened its multi-category product matrix. Additionally, sustained monitoring of industry dynamics has allowed the firm to fine-tune its business layout, leverage its unique strengths, and enhance brand recognition and competitiveness to cater to diverse consumer needs.
As a leading player in the domestic household food sector, the company specializes in pre-packaged rice, coarse grains, corn, and dried goods. During the reporting period, its business scale continued to expand, and channel development was further deepened, driving overall revenue to achieve double-digit growth. However, gross margin faced some pressure due to rising costs of raw materials, freight, and packaging, as well as adjustments in the channel structure.
Among its core advantageous categories, rice and corn maintained leading sales volumes. The company has consistently focused on these key segments, successfully building multiple products with annual sales reaching the hundred-million-yuan mark, such as Shiyue Daotian Hanlu Qiuxiang Wuchang Rice and Changli Xiang. This success stems from its keen ability to capture consumer demand.
Beyond its core categories, the company has positioned itself as a household food innovation expert during the period, continuously developing new products centered around key consumer needs such as light meals, health, and low fat. In the broader household food landscape, its coarse grains and dried goods products have also secured top sales rankings on major e-commerce platforms.
Around its primary brand, the company has adopted a dual-driver approach of "traffic plus content" to systematically advance omnichannel integrated marketing. Its original IP matrix continues to deepen: the "Corn Light Meal Season" has been running for three consecutive years, the "Rice Planting Festival" for origin tracing has been cultivated for five straight years, and the "New Rice Season" IP operations are being iterated in parallel. The company officially announced national actor Jiang Yan as its brand ambassador, launching the Year of the Horse New Year goods festival under the theme "Bring the New Year Flavor Home." On the content production front, it leverages a multi-account matrix to continuously deliver high-quality, scenario-based content, using topics like "High-Value Start of Work Season" to anchor consumption scenarios and resonate emotionally with users.
For brand communication, the company has secured high-frequency, saturated exposure across airport advertisements in ten major cities nationwide. Offline, it has forged deep ties with diverse sports event scenarios—including sponsoring the 2026 Northeast Regional City Football League as the "Chief Meal Partner" for the Shenyang leg's gifts. During the World Cup, its fruit corn series established brand recognition as a "healthy snack partner" with the theme "Juicy Burst with Every Bite, Pure Joy with Every Goal." Additionally, the brand continues to sponsor marathons and other public fitness events, promoting a healthy exercise philosophy through light meal energy. Through this closed loop of online and offline content, the brand has upgraded its capability from simple product delivery to scenario-based lifestyle services, completing a value chain for omnichannel integrated marketing.