Data gathered over the past 24 hours shows that on August 26, the 11 major baijiu products tracked in the market experienced a mixed session, with six rising, four falling, and one holding steady, reflecting a clear tug-of-war between bullish and bearish forces.
On the upside, Feitian Moutai edged up 3 yuan to an average retail price of 1,778 yuan, snapping a five-day losing streak and staging a moderate recovery. Wuliangye 1618 gained 1 yuan to 822 yuan, maintaining its range-bound trading pattern. Qinghua Fen 20 rose 1 yuan to 393 yuan, testing higher levels while still operating near its monthly peak. Yanghe Dream Blue M6+ ticked up 1 yuan to 616 yuan, inching higher after a brief pause. Xijiu Junpin climbed 4 yuan to 633 yuan, continuing to fluctuate near its monthly low. Shuijing Jiannanchun advanced 3 yuan to 409 yuan, marking a fresh one-month high.
On the downside, Premium Moutai slipped 3 yuan to 2,457 yuan, extending its pullback as the substantial gains accumulated in the first half of August are gradually being unwound. Wuliangye Puwu Eighth Generation dropped 5 yuan to 803 yuan, entering a high-level correction phase. Gushuijing Gu 20 fell 5 yuan to 543 yuan, posting its second consecutive day of sharp declines and signaling the end of its recent strong run. Qinghua Lang tumbled 7 yuan to 685 yuan, sliding to its lowest level in nearly a month.
Guojiao 1578 held steady at an average retail price of 879 yuan, remaining in a bottoming-out phase. The combined terminal retail value of all 11 products dipped slightly from the previous day, with the overall market maintaining a weak tone. While advancers outnumbered decliners, the cumulative losses on the downside were more pronounced. If one bottle of each of the 11 products were packaged and sold together today, the total price would be 10,018 yuan, down 7 yuan from yesterday and hitting a 15-day low.
Daily pricing data is sourced from approximately 200 collection points strategically distributed across major regions nationwide, including designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sample data reflects actual transaction-based terminal retail prices over the past 24 hours, aiming to provide objective, scientific, and fully traceable market pricing for major baijiu products.
Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day (later raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan on May 16), the magnetic pull of this new sales channel on the terminal retail prices of both products has become increasingly evident. Daily price releases follow a volume-weighted calculation rule, incorporating measurable transaction data into the retail pricing of these two products.
In other major industry news, Luzhou Laojiao released its 2026 semi-annual report on August 25, showing revenue of 10.472 billion yuan for the first half of the year, a sharp year-on-year decline of 36.35%. Net profit attributable to shareholders stood at 4.339 billion yuan, down 43.37% year-on-year. The company attributed the weaker performance primarily to a temporary reduction in product sales volume. On dividends, Luzhou Laojiao decided against distributing interim cash dividends, bonus shares, or capital reserve conversions. A quarterly breakdown reveals a clear divergence in performance, with first-quarter net profit of 3.708 billion yuan versus just 631 million yuan in the second quarter, underscoring significant sequential pressure on profitability.