Global gold prices have staged a rapid rebound in recent days, with international spot gold breaking through the $4,400, $4,500, and $4,600 psychological thresholds last week alone, marking a weekly gain exceeding 5%. During Asian trading hours on the 24th, New York futures gold prices pierced the $4,700 per ounce level intraday, extending the upward momentum.

This rally builds on an already impressive run, as gold has climbed nearly 14% since the beginning of August. The renewed strength has prompted Citigroup to raise its short-term price target for gold to $4,800, although analysts caution that speculative positioning could trigger a pullback. Meanwhile, accumulation gold products have collectively crossed the 1,000 yuan per gram mark, signaling heightened investor enthusiasm across the board.

As the barometer of China's gold and jewelry trade, the Shuibei market in Shenzhen witnessed a surge of weekend foot traffic amid the price surge. Shoppers are gravitating toward smaller-weight items, wary of the elevated volatility. One consumer in Shenzhen noted that the substantial price swings have made them favor lighter products, while demand for larger pieces has waned considerably due to the heightened risk of a potential correction.

With gold oscillating at elevated levels, consumers are shifting away from blind purchases of hefty items and instead prioritizing products that combine lightweight design with aesthetic appeal. Multiple merchants report that finely crafted, small-weight pieces have become the undisputed sales champions. Yuan Xiaoting, a gold shop manager in the Shuibei district, revealed that items under 10 grams are especially popular, with pieces around 1 gram accounting for roughly 60% of sales and 4-to-5 gram products contributing over 30%.

Beyond jewelry, investment-grade gold bars are also seeing a noticeable uptick in sales. Storefronts specializing in bullion have observed a clear increase in customer inquiries and purchases during this period. However, the rising prices present a double-edged sword for dealers: while inventory values climb, restocking costs escalate in tandem.

Field visits indicate that most merchants are now adopting a strategy of "low inventory, fast turnover" to navigate the volatile environment. Some wholesalers have even implemented a locked-price model that allows them to sell and replenish on the same day, a tactic designed to shield their operations from the whiplash of sharp price fluctuations in the current market.