On August 25, CHABAIDAO, a leading brand in the freshly made beverage sector, officially announced that Zhao Jinmai has been appointed as its Global Brand Partner and Coffee Chief Recommender.

Since the start of this year, CHABAIDAO has actively advanced its multi-category strategy, consistently optimizing per-store revenue structures and steadily improving all-day sales performance. According to publicly available information, its freshly ground coffee machines are now available in over 2,700 stores, with the coordinated development of tea and coffee businesses surpassing early-year expectations.

To date, the company has introduced several high-value-for-money coffee products, including Vanilla Ice Cream Latte, Fresh Orange C Americano, and the SOE Ethiopian Gesha series. The newly launched "Tiger Stripe Orange Latte" has gained viral popularity, thanks to its creative combination of freshly shaved orange peel and cheese foam, selling over 200,000 cups during its pre-sale phase alone.