Shares of STAR SHINE HLDG (01440) rose more than 7% in late trading. At the time of writing, the stock was up 5.36% to HK$15.93, with a turnover of HK$35.41 million.

Data from the Hong Kong Stock Exchange shows that on June 2, Chief Executive Officer Liang Bingde purchased an additional 5,000 shares of STAR SHINE HLDG at HK$13.25 per share, for a total consideration of approximately HK$66,300. Following this purchase, his latest shareholding stands at 235,000 shares.

In February of this year, the company disclosed that it had successfully established various forms of cooperation with internationally renowned IP partners. The company has been utilizing the IP from a series on an international streaming platform to design, manufacture, promote, and sell a range of merchandise. It has already opened a pop-up store in a Hong Kong shopping mall and launched an online store to sell the related products.

Furthermore, the group is exploring the establishment of its AI infrastructure and Software-as-a-Service (SaaS) capabilities to support its AI-driven business initiatives. The board believes that a strategic entry into AI solutions aligns with the group's long-term development strategy. By integrating AI development with its core competencies and resources, the group aims to enhance operational efficiency, optimize supply chain processes, and create added value for customers. The group will continue to monitor market developments in AI solutions such as cloud computing capabilities and intelligent computing support solutions, exploring suitable business opportunities to drive sustainable growth.