Elon Musk has announced that Starlink is now deploying the Grok voice system on a massive scale to handle its customer support and sales operations. This follows a recent disclosure by his company, SpaceXAI, revealing that the AI voice system now processes over 15,000 customer service and sales calls daily, while successfully completing more than 3,000 orders each week.

On Monday, the official SpaceXAI account posted on social media: "At Starlink, we rely on Grok Voice to manage over 15,000 after-sales and sales calls every day. Grok is capable of diagnosing hardware issues, arranging replacement parts, and completing more than 3,000 orders per week through both voice calls and chat functions."

Musk responded to this update, confirming: "Grok voice is being used at scale by Starlink for support and sales."

This rollout marks the continuation of a plan that SpaceXAI first introduced back in April. When the company initially launched Grok Voice Think Fast 1.0, it stated that Starlink's telephony AI agent had achieved a 20% conversion rate on sales inquiries, while autonomously resolving 70% of customer service requests without any human intervention. The agent is equipped with access to 28 different tools, covering hundreds of business processes, which enables it to troubleshoot hardware failures, schedule replacement shipments, and issue service credits to customers.

Last month, SpaceXAI upgraded the system to Grok Voice Think Fast 2.0, noting that the new version features enhanced intelligence, improved speech-to-text accuracy, and more stable tool execution. A/B testing conducted on Starlink's customer service hotline showed significant gains in both sales conversion rates and the percentage of support issues resolved independently. On August 5th, this model officially became the default version for Grok Voice.

The timing of this deployment coincides with rapid expansion in both SpaceX's Starlink and AI divisions. As of the end of June, Starlink's user base had doubled to reach 12 million subscribers. Furthermore, the company's first quarterly earnings report following its public listing showed that the satellite internet business saw revenue growth of 66%. Musk has subsequently indicated that Starlink's individual consumer subscribers have now surpassed 13 million.