On August 25, BUSYMING rose 4.23% in regular trading, trading at HKD 412.4 per share, with turnover of HKD 38.76 million. The rally follows the release of robust interim results after market close on August 24.

The company reported H1 revenue of RMB 45.0 billion, up 60.0% year-over-year, driven by store network expansion lifting merchandise sales by 59.5% to RMB 44.5 billion. Net profit attributable to shareholders surged 155.4% to RMB 2.24 billion, while adjusted net profit reached RMB 2.45 billion, up 136.6%. Gross margin improved meaningfully from 9.3% to 11.5%, and the debt-to-asset ratio declined from 35.8% to 27.9%. Store GMV totaled RMB 63.9 billion, up 55.6%. The company operated 26,405 stores as of mid-year, with signed stores surpassing 30,000.

Multiple brokerages had previously set bullish targets ranging from HKD 517 to HKD 592, citing the companys flywheel effect and industry-leading scale as a hard-discount snack retailer with dual brands serving mass-market consumers.

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