On August 24, NETEASE MUSIC fell 5.47% in regular trading to 89.9 HKD, with turnover of approximately 111 million HKD. The decline extends the 18% sell-off that followed the company's H1 earnings release on August 20.
The mid-year results showed revenue of 3.959 billion yuan, up just 3.4% year-over-year, while net profit fell sharply to 809 million yuan, down 57%. Adjusted net profit was 860 million yuan, declining 55.8%. Although gross margin improved slightly from 36.4% to 37.2%, the profit contraction alarmed investors. Notably, revenue growth decelerated from 6.6% in Q1 to 3.4% for the half-year period, as the company increased sales and marketing spending by 132 million yuan to combat rising competition from ByteDance-backed Qishui Music.
Within the Movies and Entertainment sector, the broader group also traded lower. Among peers, DAMAI ENT fell 2.94%, TME-SW declined 1.68%, MAOYAN ENT dropped 2.94%, CHINA STAR ENT lost 3.87%, and CHINA RUYI slipped 0.7%.
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