摩根大通預計歐盟運動服飾行業將面臨又一個艱難季度，更看好阿迪達斯和On

路透中文

07/02

BUZZ-<a href="https://laohu8.com/S/JPM">摩根大通</a>預計歐盟運動服飾行業將面臨又一個艱難季度，更看好<a href="https://laohu8.com/S/ADDYY">阿迪達斯</a>和On

7月2日 - ** 摩根大通預計，由於促銷壓力持續構成阻力，歐洲體育用品行業將面臨又一個充滿挑戰的季度，不過這一壓力在一定程度上被正在進行的世界盃所抵消 (link)

**基於渠道調研及近期消費類企業財報的推演，摩根大通認為，受中東衝突 (link)影響，歐洲市場將比美國市場受到更大沖擊，原因在於消費者支出和客流量的下降

**儘管摩根大通仍認為彪馬 PUMG.DE 和JD Sports JD.L的轉型存在執行風險，但該券商指出，市場預期已下調至較低水平，這在一定程度上提供了下行保護

** 摩根大通將JD Sports評級重設為「中性」，稱促銷環境以及對耐克 NKE.N 的較大曝險將繼續拖累其盈利前景

** 該券商還首次對彪馬（Puma）給予「中性」評級，稱該股的下行風險在短期內已基本反映在股價中

** 摩根大通預計，在行業整體疲軟的背景下，阿迪達斯 ADSGn.DE 和 On 49G.BN 將脫穎而出，保持強勁勢頭；未來幾個季度持續實現盈利增長，將支撐兩家公司估值的上調

** 該機構對這兩家運動服飾製造商均給予「增持」評級

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</span>** 摩根大通<span>預計，</span>由於促銷壓力<span>持續</span> <span>構成阻力，</span>歐洲<span>體育</span> <span>用品</span> <span>行業</span> <span>將面臨又一個充滿挑戰的季度</span>，不過<span>這一壓力</span>在一定程度上被正在進行的世界盃所抵消 (link)</p><p>**<span>基於</span>渠道調研及<span> 近期消費類企業財報</span>的推演<span>，摩根大通</span>認為<span>，</span>受中東衝突 (<span>link</span>)影響<span>，</span>歐洲市場將<span>比美國市場</span> <span>受到更大沖擊</span>，<span>原因在於</span>消費者支出和客流量<span>的</span>下降 </p><p>**<span>儘管摩根大通仍</span>認為彪馬 <span>PUMG.DE</span> 和<a href=\"https://laohu8.com/S/JD\">JD</a> Sports<span> <span>JD.L</span></span>的轉型存在執行風險，但<span>該券商指出，市場預期已下調至</span>較低水平，這<span>在一定程度上提供了下行</span>保護</p><p>** 摩根大通將JD Sports評級重設為「中性」，<span>稱</span>促銷環境以及對<a href=\"https://laohu8.com/S/NKE\">耐克</a> <span>NKE.N</span> 的較大曝險將繼續拖累其盈利前景 </p><p>** 該券商還首次對彪馬（Puma）給予「中性」評級，<span>稱該股的下行風險在短期內已基本反映在股價中</span></p><p>** 摩根大通預計<span>，在行業整體疲軟的背景下，</span><a href=\"https://laohu8.com/S/0OLD.UK\">阿迪達斯</a> <span>ADSGn.DE</span> 和 On <span>49G.BN</span> <span>將脫穎而出</span><span>，</span> <span>保持</span>強勁勢頭<span>；</span>未來幾個季度<span>持續</span>實現盈利增長<span>，</span> <span>將支撐</span>兩家公司<span>估值的上調</span></p><p>** 該機構對這兩家<span>運動服飾製造商</span>均<span>給予</span> <span>「</span>增持」評級</p></body></html>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260702:nL4T4340KE:1","article_id":"2648577381","we_media_id":"1098195322","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2648577381","pubTimestamp":1782977482,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"路透中文","introduction":"路透中文","home_visible":1,"id":"1098195322","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"BUZZ-摩根大通預計歐盟運動服飾行業將面臨又一個艱難季度，更看好阿迪達斯和On7月2日-** 摩根大通預計，由於促銷壓力持續構成阻力，歐洲體育用品行業將面臨又一個充滿挑戰的季度，不過這一壓力在一定程度上被正在進行的世界盃所抵消 (link)**基於渠道調研及近期消費類企業財報的推演，摩根大通認為，受中東衝突 (link)影響，歐洲市場將比美國市場受到更大沖擊，原因在於消費者支出和客流量的下降**","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4588":"碎股","LU0792757196.USD":"TEMPLETON SHARIAH GLOBAL EQUITY FUND \"A\" (USD) ACC","BK4146":"鞋类","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","BK4561":"索罗斯持仓","LU0310800965.SGD":"FTIF - 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