環孢子蟲疫情衝擊市場，Taco Bell遭遇「顯著短期銷售影響」

投資觀察

07/30

Yum Brands CEO Chris Turner透露，受多州暴發的環孢子蟲疫情波及，旗下連鎖品牌Taco Bell已經經歷了「顯著的短期銷售影響」。該疫情被證實與部分門店供應的冰山生菜存在關聯。

Turner在與分析師的電話會議中表示：「我們預期這一銷售影響是暫時的，某些積極因素令我們感到樂觀。」起初，圍繞公共衛生問題的擔憂對消費者需求造成了明顯抑制。

然而，Turner強調，近幾周來，消費者逐漸意識到，這場疫情其實是整個行業面臨的問題，而並非Taco Bell所獨有。他解釋說：「團隊迅速且透明的行動，反而加固了消費者對品牌的信任。Taco Bell的社會情緒指標已經回升至危機前的積極水平，儘管目前仍處於恢復的早期階段。」

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